Ladies, if the name Kayla Itsines rings any bells, make sure you keep reading, ‘cos BBG Cape Town is happening. Find out how BBG Cape Town founder Emily started the fast-growing project.
There’s been a lot of chatter about growing female entrepreneurship in South Africa, particularly in current times where women’s empowerment movements are in full force.
Indeed, our ladies are setting up businesses left and right, as well as filling market demands with top quality products and services. We’re also seeing a spectacular influx of international female entrepreneurship stream into South Africa’s communities, empowering and strengthening our network of awesome women.
In 2015, Emily Christopher moved from Seattle to the Mother City. When she first arrived, the 27-year-old hardly knew anyone. As you can imagine, it’s already pretty hardcore leaving home and moving to a new country, but Emily took it up a few (thousand) notches by arriving and simply starting up her own social fitness meet-ups… This way she got to do what she loved while meeting new people and building up a network.
Founding BBG Cape Town
Emily had followed Kayla Itsines’ BBG programme for a long time already, and noticed that there weren’t any BBG meet-up groups in Cape Town (yet). So, like any born-entrepreneur would do, she spotted the gap and filled it.
Check out this interview with Emily, Founder of BBG Cape Town, and get the low-down on what it’s all about and what you can get out of the meet-ups!
We are entirely not-for-profit. We do charge a small fee for the meet-ups, which goes towards covering expenses, such as venue fees and equipment. If the day ever comes when our revenue exceeds expenses, that money will go into making the events extra-special for the BBG Cape Town community.
We have fabulous sponsors who provide all of the amazing treats we are able to offer our attendees. We really appreciate that all of our sponsors give these lovely prizes to us free of charge. We always give away lucky-draw prizes at the end of the meet-up, and often we have smaller door prizes for everyone who attends.
Since we are not-for-profit, I find that it is challenging to grow the meet-ups while maintaining the quality. I’d love to be able to pay for a big venue and a sound system, but that requires more money, which we just don’t have.
BBG Cape Town would not be what we are today without the amazing ladies who volunteer their time as ambassadors. They are integral in building this community, and making the events so much fun.
Our sponsors are also key to the BBG Cape Town meet-up experience. They are so generous in supporting our events. It’s so exciting to see the winners’ faces light up when we do our lucky draw prizes.
Kayla’s team reached out late last year to ask us to be a part of the 12 Week Challenge. This was a movement to re-start the BBG guides in the new year, and each week featured a different BBG meet up group from all over the world. They were so sweet and helpful, and even sent us a bunch of Kayla Itsines prizes to hand out at our event.
We are proud to partner with a NGO called Choose Your Bruise. Their goal is to raise awareness and funds for women and children who have suffered abuse. This is an issue close to our hearts, as BBG Cape Town aims to empower women in all aspects of their lives. A portion of our meet-up entry fee goes to Choose Your Bruise, and we will provide opportunities to donate goods or money at our events.
We have a few other exciting partnerships in the works, so keep an eye out!
I would love for BBG Cape Town to grow to be a huge community of women who come together both in person and through social media to support and empower one another.
One day, hopefully, we will be big enough that Kayla Itsines herself will come to lead one of our meet-ups!
It’s really all about spotting the gaps and filling them. Emily knew nobody when she first moved to Cape Town, but she saw an opportunity to create something big and awesome. If your idea is good, and will have a positive impact on people’s lives, get out there and make it happen!
Join the conversation
Please note: With this comments section, we are trying to stimulate great conversation between members of our amazing community. We don’t guarantee the participation of EduOne team members, however, should you have a specific question, you are welcome to get in touch with us here. Be cool, be cool. Our team will do our best to moderate comments to the discussion but if we all follow the general rules of engagement ( be cool, don’t attack people, don’t discriminate and don’t be a troll), we should be okay.